Koľko stojí marketing?
Kompletný sprievodca nákladmi na marketingové služby: retaineri, kampane, agentúry a freelancers.
Marketing Pricing Overview
Marketing services cost $1,000–$50,000+ per month depending on scope, channels, and provider type. Small businesses typically spend $1,000–$5,000/month, mid-size businesses $5,000–$15,000/month. Ad spend is separate from service fees and typically matches or exceeds the management fee.
Pricing Models
- Monthly retainer: Most common ($1,000–$15,000/month)
- Project-based: Campaigns and launches ($2,000–$25,000)
- Hourly: Consulting and strategy ($75–$300/hour)
- Performance-based: Commission on results (varies widely)
- Percentage of ad spend: 10–20% of advertising budget
Cost Factors
- Number of marketing channels managed
- Content creation volume (blog posts, social media, videos)
- Paid advertising budget and management
- Strategy and planning depth
- Reporting and analytics complexity
- Agency vs freelancer
- Geographic market
- Industry competitiveness
Cost by Service Level
Basic marketing (1–2 channels): $1,000–$3,000/month. Standard marketing (3–4 channels): $3,000–$8,000/month. Comprehensive marketing (full funnel): $8,000–$20,000/month. Enterprise marketing: $20,000–$50,000+/month. One-time campaign: $2,000–$15,000.
Freelancer vs Agency vs In-House
Freelance marketer: $500–$3,000/month, best for single-channel focus. Marketing agency: $3,000–$15,000/month, provides a full team. In-house marketer: $50,000–$100,000/year salary, justified when marketing is a core growth driver. Hybrid models (freelance + in-house) are increasingly popular.
Hidden Costs to Watch For
- Ad spend (separate from management fee)
- Creative production (design, video, photography)
- Marketing tools and software subscriptions
- Website landing page development
- A/B testing and optimization
- Reporting and analytics tools
Questions to Ask Before Hiring
- What results have you achieved for similar businesses?
- What is included in the monthly retainer?
- How do you measure success and report on it?
- Is ad spend managed by you or do I pay platforms directly?
- What is the onboarding process and timeline?
- Can you provide references or case studies?
Get a Personalized Estimate
Use our AI-powered Cost Estimator to get a detailed marketing cost breakdown based on your channels, business size, and goals.